Ryan Luckey is a marketing strategist and sponsorship executive with more than two decades of experience helping brands and properties translate partnerships into meaningful business growth. As Managing Partner of Arluck Advisors, he advises challenger brands, mid-market businesses, and sports organizations on brand positioning, sponsorship strategy, negotiation, activation, and measurement.
He has held senior marketing leadership roles at Goldman Sachs, AT&T, and Molson Coors, where he led brands and global sponsorship portfolios, developed award-winning campaigns, and connected brand investments to commercial impact. His experience spans the full marketing spectrum — from audience insights and integrated campaigns to experiential platforms and performance frameworks.
Ryan has worked across a wide range of marquee properties, including leagues, governing bodies, global federations, teams, athletes, and influencers — building programs that deliver business results and elevate brand equity.
A proud alumnus of Indiana University and the Kelley School of Business, Ryan is a frequent speaker and panelist at industry conferences and business schools and has served as an Adjunct Professor at Southern Methodist University.
