Paul McCormick

Paul McCormick is an experienced sports marketing professional, with expertise in North America and Europe. He is Vice President at Genesco Sports Enterprises (GSE), a leading sports consultancy headquartered in DFW.

Paul oversees Soccer for GSE’s blue-chip clients, with a focus on FIFA World Cup 26. His specialisms include partnership strategy, negotiations, activation planning (paid, owned and earned), PR, activation, digital, experiential, celebrity/athlete endorsement, influencer marketing, content creation and measurement

He is passionate about the growth of soccer and opportunity for brands to be part of accelerating growth in the U.S.

Paul moved to the U.S. from Europe in 2018. In his European roles, he led partnerships with the English Premier League, Soccer clubs including Manchester United, Real Madrid, Chelsea, Liverpool, Arsenal